GROWTH MANAGER: 100% Remote Home Office Opportunity at Awesome Motive

Awesome Motive, the company behind popular web apps and business tools like All in One SEO (AIOSEO), OptinMonster, MonsterInsights, WPForms, and many others, serving over 30 million websites, is seeking a data-driven and results-oriented Growth Manager for a 100% Remote position.

If you’re passionate about helping small businesses grow, love weaving user insights into compelling campaigns, and thrive on driving measurable growth, we want to hear from you!

This is an exciting opportunity to join a dynamic team and lead strategic initiatives across various marketing channels to acquire, engage, and retain users. You’ll be a key player in accelerating our growth and reaching even more small businesses, wearing multiple hats – strategist, analyst, campaign champion – all focused on achieving ambitious growth targets.¹

Activities/Responsibilities

• Utilize Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliates and Partnerships, Social Media, and Freemium Software to grow new sales.²
• Strategize, plan, and implement both long and short-term processes to meet targets, emphasizing priorities in process development and documentation.³
• Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization.⁴
• Directly manage a team of growth professionals, including independently making decisions to ensure team performance & cohesion.⁵
• Design and implement website A/B tests to improve conversion rates and funnel performance.
• Conceptualize and build new targeted landing pages for various channels and users.
• Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy.⁶
• Strategize and execute high-visibility promotions across all digital marketing channels.
• Research competitor’s UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive.
• Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings.
• Develop and execute an outbound marketing strategy to complement our existing inbound strengths.⁷
• Maintain in-depth familiarity with growth-related procedures and workflows.
• Respond promptly to growth team members’ queries and escalations.⁸
• Uphold and promote the core values of Awesome Motive.
• Conduct research before escalating issues and proactively identify trends and process improvements.⁹
• Provide oversight for PPC campaigns, PPC keyword research, and program ROAS.¹⁰
• Provide oversight for Affiliate Marketing and Partnerships.
• Directly supervise the work of content marketing team members.¹¹
• Assist in crafting better internal processes and systems by documenting the work of the Growth team.¹²

Requirements

• Relevant Experience: 4+ years in growth marketing for product-led/freemium SaaS, ideally in the B2B/SMB space, with demonstrable impact on business growth.¹³
• SEO & Content Marketing: Well-versed in SEO best practices for marketing site content, including blog posts. Proficient with tools like Semrush, Clearscope, and Ahrefs.¹⁴
• Copywriting: Strong personal experience with copywriting, leading and reviewing copywriters’ work, and expertise in hiring and managing copywriters.
• Email Marketing: Demonstrated ability to teach and implement email marketing best practices, from individual emails to targeted campaigns, and analyze effectiveness for continuous improvement. Experience writing and iterating on multiple email campaigns for SaaS products.
• CRO / Funnels / Testing & Optimization: Expertise in CRO best practices for SaaS products.¹⁵ Knowledge and experience with pricing page tests, countdown timers, popups, etc.
• PPC / Paid Advertising: Experience with Google Ads, Facebook Ads, and Google Search Console for PPC.
• Affiliates & Partnerships: Proven ability to build and maintain partnerships and experience managing an affiliate program.
• Data & Analytics: Experienced with GA (preferably GA4) and digital marketing channel analytics.¹⁶

Benefits

• Competitive Salary: We offer competitive compensation commensurate with your experience and skills.¹⁷
• Comprehensive Benefits (US Employees): Health, dental, and vision insurance are provided for full-time US-based team members.¹⁸
• International Benefits: Health insurance benefits are available for employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain & Jamaica.¹⁹
• Remote Work: Work from the comfort of your home, anywhere in the world!
• Flexible PTO: Enjoy flexible paid time off after 90 days of employment. We encourage you to take the time you need to recharge and maintain a healthy work-life balance.
• Paid Holidays: Enjoy paid holidays based on your location.²⁰
• Paid Parental Leave: We offer paid parental leave to support growing families.²¹
• Professional Development: We invest in your growth by providing or reimbursing software, books, and courses.²²
• Company Travel: We cover all costs for company travel, including our annual all-company retreat and mini-team meetups.²³
• Additional Perks: New team members receive an AM Welcome Box, and we offer Yearly Anniversary Gifts and a Technology Stipend each work anniversary.²⁴
• Meaningful Work: Contribute to projects that make a difference and impact millions of users.
• Collaborative Environment: Work with a talented and supportive team.
• Positive Culture: We maintain a “no politics, no BS, no jerks” policy.

About the company

Awesome Motive is a fast-growing company recognized for its excellence in developing WordPress plugins and themes.²⁵ Our team is made up of talented and passionate professionals who work together to create innovative and high-quality products.²⁶ We value open communication, collaboration, and continuous learning.

Overview of this job in the current job market

The digital marketing landscape is dynamic and competitive, with a high demand for skilled growth managers who can drive measurable results. Companies across various industries are seeking data-driven professionals who can develop and execute effective growth strategies across multiple channels. Experience in SaaS marketing, particularly within the B2B/SMB space, is highly valued, as is a strong understanding of freemium models and product-led growth.²⁷

The demand for growth managers with expertise in SEO, content marketing, email marketing, CRO, PPC, and affiliate marketing is expected to remain strong. Furthermore, the ability to leverage data analytics to inform decision-making and optimize campaigns is crucial for success in this role.

Tips for nailing the job interview

Showcase your experience in driving revenue impact

Provide specific examples of how you’ve created revenue impact through your marketing initiatives. Quantify your achievements with concrete numbers and metrics. For example, “Increased lead generation by 30% through a targeted content marketing campaign.” Focus on results that align with Awesome Motive’s business goals.

Highlight your team management experience

Discuss your experience in directly managing teams, including your approach to leadership, performance management, and team development. Share examples of how you’ve motivated and mentored team members to achieve shared goals. Describe your ability to foster a positive and collaborative team environment.

Demonstrate your SaaS marketing expertise

Emphasize your experience in SaaS marketing, particularly your understanding of the unique challenges and opportunities in this space.²⁸ Discuss your familiarity with freemium models, product-led growth strategies, and customer lifecycle management. Showcase your ability to develop and execute marketing campaigns that drive user acquisition, engagement, and retention.

Showcase your programmatic SEO proficiency

Provide a specific example of a successful programmatic SEO initiative you’ve led, highlighting the impact you created. Quantify the results with metrics such as organic traffic growth, keyword rankings, and conversion rates. Discuss your understanding of technical SEO, keyword research, and content optimization.

Demonstrate your GA4 proficiency

Explain your level of proficiency in GA4 and how you’ve used it to analyze data, track key metrics, and generate actionable insights. Discuss your experience with setting up custom reports, dashboards, and segments. Showcase your ability to translate data into meaningful recommendations for marketing optimization.

Emphasize your analytical skills

Growth marketing is heavily data-driven, so it’s crucial to demonstrate your analytical skills.²⁹ Discuss your experience with using data analytics tools and techniques to measure campaign performance, identify trends, and make data-driven decisions. Highlight your ability to analyze large datasets and extract meaningful insights.

Frequently asked questions about this selection process

How does Awesome Motive promote work-life balance?

We offer a flexible work schedule and remote work options to help our employees achieve a healthy work-life balance. We also provide a supportive environment that encourages professional development and personal growth. We believe that happy and healthy employees are more productive and creative.

What are the growth opportunities for a Growth Manager at Awesome Motive?

This role offers the potential for significant growth and leadership within a dynamic team. You’ll have the opportunity to take on new challenges, expand your skillset, and contribute to the company’s success in a meaningful way. We encourage our employees to take initiative and explore new ideas.

How does Awesome Motive support professional development?

We are committed to investing in our employees’ growth and development. We offer a generous professional development budget that can be used for courses, books, conferences, and other resources. We also encourage mentorship and knowledge-sharing within the team.

What is the application process like for this role?

The application process typically involves submitting your resume and cover letter through our online portal. We carefully review all applications and select candidates who meet the requirements and demonstrate a strong fit with our company culture. Selected candidates will be invited for an interview, which may be followed by a case study or other assessment.

What are some common mistakes to avoid during the interview process?

Some common mistakes to avoid during the interview process include not researching the company beforehand, not being prepared to discuss your accomplishments and skills in detail, not asking thoughtful questions, and not demonstrating enthusiasm for the role and the company.

What is the company’s approach to diversity and inclusion?

At Awesome Motive, we value diversity and are committed to creating an inclusive workplace for everyone. We believe that having a diverse team brings different perspectives and ideas, which helps us to innovate and better serve our customers. We are an equal opportunity employer and prohibit discrimination and harassment based on any protected characteristic.

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